Website Redesign: Signs Your Website Needs A Redesign

A website redesign implements brand colors, logos, fonts, textures and more to give your site a fresh face and help users discover who you are and what you do. A website redesign is also a great opportunity to rethink your messaging hierarchy to help people navigate through everything you have to offer and achieve accelerated success metrics.

Website redesign

Inconsistency across your brand

It is common for organizations to change their branding over time as their market and target audience evolves. It’s essential to ensure that your website offers users the same look and feel as they navigate each platform, from your website to social media and more. Consistent branding helps to visually reinforce your organization in the visitor’s mind as well as provide a sense of comfort, approval and trust.

Your website is difficult to navigate

Disconnection at any level of the user journey can lead to confusion, frustration and abandonment. This often leads to a drop in sales and return visitors, along with an increase in frustrated users and high bounce rates. With proper planning and using excellent navigation design fundamentals, any visitor will be able to easily navigate your website and have a great experience.

Your website is not responding

If your website does not have a mobile or telephone responsive interface, a website redesign is a matter of course. If your website isn’t responsive, meaning it automatically adjusts to different screen sizes and viewable areas, your search engine rankings drop dramatically. This can be a good indicator that you should rethink your website design and improve its responsiveness.

Your website needs new features

As your organization grows and evolves, you may need additional features to grow your business. New integrations can help with marketing campaigns, social media and search engine optimization. Adding new features allows you to improve the web experience for your users and your business. Keep your business goals in mind as you brainstorm your redesign goals, and be sure to incorporate the new features necessary to achieve those goals.

Website has security issues

Website security is one of the last things on many organizations’ minds when considering whether or not it’s time to revamp their site, this is probably one of the most important aspects to keep in mind. Many websites contain valuable information about their customers and clients, so it is essential to ensure that your website is as secure as possible.

Your competitors have better websites

It’s a good idea to keep track of the competition in your industry, especially since your potential customers are likely viewing and interacting with some of these competitors. If their site is easier to navigate, cleaner, and better optimized for conversion, you could be at a head-to-head disadvantage, which means losing potential customers.

Website is slow

The loading speed of your website can make a big difference to your business. This can affect the user experience and conversions on the site. In addition, slow loading will negatively affect search engine rankings. It’s a good practice to test your website’s load time at least once a year to ensure there are no issues for mobile visitors.

Website has a poor user experience

User experience is essential to creating a successful website. Delighting users sounds simple in theory, but many websites miss the mark. To provide a great experience, you need to provide the user with easy navigation, valuable and engaging content, and clear calls to action while maintaining a clean, visually pleasing layout and brand design elements. You can see how your site compares to these metrics in Google Search Console.

Website has a high bounce rate

If your website has a high bounce rate, you should definitely take notice. Your bounce rate is calculated by the number of visitors who came to your site and left without viewing another page. A high bounce rate can be caused by many things, including but not limited to slow page load speed, insufficient or unclear content, poor user interface design, or other factors.

Website is struggling with SEO

When your website doesn’t rank well in search engines, it’s bad for business. This could indicate a problem with your website and lack of search engine optimization. Your website should be your most powerful marketing tool, so if your search results are worse than you’d like, it might be time to revamp your website.

Conclusion

To make sure that the changes made fit the target, you must first identify measurable goals. Defining buyer personas during the redesign process allows you to strategize and create assets to improve user experience and increase conversions. Run website performance tests and check page loading speed.