The Rise Of Mobile Commerce: What’s In It For You?

Mobile Commerce is emerging as a new way of browsing. While customers continue to enjoy the convenience of online shopping, companies are always looking for new ways to improve the customer experience. Mobile commerce is a hot new trend that has already brought profits to many businesses. With this retail strategy, new information and items can be continuously sent to mobile customers.

Rise of mobile commerce

Mobile commerce

Mobile commerce, also known as mCommerce or mobile eCommerce, basically refers to online shopping using a mobile device. It’s an e-commerce advancement that allows consumers to shop for products and services on the go without being confined to bulky desktop computers.

Rise of mCommerce

The data also reveals that there has been an increase in the use of retail apps over time, especially during holidays and vacations. The convenience of product browsing and on the go shopping has allowed consumers to save a lot of time and still get quality online purchases during the season.

Benefits

Better online shopping

E-commerce has simplified shopping for most people, from having to physically visit stores for every small purchase to being able to buy everything online. But at a time when social media presence is of utmost importance to most, those same consumers are spending a lot of time online, but through their mobile devices.

Here are some of the things you can benefit from mCommerce

Mobility: Mobile devices are almost always available. Regardless of where the consumer is and what they are doing, it is highly likely that they have their smartphone nearby which may not be the case for desktops and laptops.

Reachability: Mobile commerce also opens up a more instant way to communicate with consumers through SMS, chat apps or even web push notifications.

Location tracking: Thanks to GPS and WiFi technology, mobile commerce gives businesses access to consumers’ location, helping them tailor shopping based on location and other demographics.

Stability of business growth

Your consumers already interact with businesses or transact using mobile devices for personal and professional purposes. With the rise of mobile apps and the need to stay agile, the growth of mobile commerce is unstoppable.

Omnichannel shopping experiences

As mobile devices become an integral part of our daily lives, they have established themselves as a critical touchpoint for businesses to be active on. By adapting your business to suit both e commerce and e commerce, you can create a truly seamless shopping experience for your customers and make it easy for them to interact with you and buy from you.

Easy payments

The rise in usage of mobile wallets like Apple Pay, PayPal, Google Pay, UPI and PayTm is evident and increasing rapidly. With mCommerce, you will be able to offer payments for online orders through these mobile wallets, offering buyers a one click shopping experience. 

Conclusion

Mobile shopping is on the rise and this underlines the importance of mobile commerce. We can safely assume that your customers will expect the convenience of shopping on smaller screens, given the increase in the use of social media and mobile payments.