Top 8 Marketing Challenges & Solutions

With the aftermath of COVID-19, businesses have had to find ways to source and conquer the world of eCommerce. To help businesses better prepare for the new year, Pyxl surveyed marketing and business professionals to better understand the state of digital marketing and provide valuable insights and predictions for what businesses can expect in the new year.

Marketing challenges & solutions

Gaining new customers

Due to the pandemic and the ever-changing competitive business environment, many businesses may find it difficult to acquire new customers and increase sales. Offering better content and using paid media will help your business stand out in front of your audience and gain an edge over the competition.

Standing out from competition

The constantly changing business environment and the emergence of new businesses make it difficult for businesses to differentiate themselves from the competition. Solution: Refresh your brand. A well-defined brand increases its awareness and can help you get more customers.

Keeping up with the changing covid-19 expectations

Digital marketers and most businesses will continue to be impacted by COVID-19. The impact of the pandemic has not gone away and continues to affect the industry this year. It is difficult for businesses to remain flexible and make long-term decisions due to the constant fluctuations caused by the pandemic.

Managing various marketing channels to expand brand

Another marketing challenge reported from the survey was the struggle to manage multiple marketing channels for brand expansion. With so many digital strategies to consider, this can leave businesses struggling to understand which direction to take with the limited resources. The best way to prioritize and focus is to create a business strategy based on your target audience’s needs and business goals, then test and collect data on what actually works well.

Budget concerns

Another reason why it is difficult to determine the most effective marketing methods is that businesses struggle with their marketing budget. Without a clear marketing budget, it is difficult to determine the direction of your marketing strategy and where to allocate limited resources.

Lack of resources

Businesses are constantly looking for ways to deliver quality products and provide excellent customer service to retain existing customers. Businesses are also struggling to keep up and stand out among their competitors in the digital world, but are also seeing their marketing budgets drop due to a lack of consumer spending.

Lack of industry awareness and education

Another problem in the industry that was reported was a lack of awareness and education in the industry. With so many emerging businesses, it can be difficult for consumers to stay up-to-date on new technologies and solutions available.

Struggling to keep up with the changing marketing needs

By understanding and defining your target personas, you can begin to connect with your audience by answering their questions and communicating your product or service as a solution to their problems.

Conclusion

When it comes to creating content that stands out, try to create content that your audience actually wants to engage with. Use your blog to answer their questions and your social media pages for questions and polls that will get your audience talking.