Top 3 Benefits Of Blogging

Corporate blogging is a marketing tactic that uses blogging to gain visibility for your business online. A business blog is a marketing channel just like social media, direct mail, email marketing, that helps drive business growth.

Benefits of blogging

It helps drive traffic to your website

Now think about how people find your website. They know who you are, you’re on their radar, and that’s not going to help you grow traffic beyond what you already have. You can pay for traffic by buying an email list blasting them and hoping some people open and click through the emails. You can pay for traffic by placing a ton of paid ads, which isn’t illegal, but still quite expensive. So how can you attract new visitors or readers to your website. You can through blogging and optimizing your site for search engines.

You can reuse blog content for social media

Blogging for your business will also help you get noticed through social media. Every time you create a new article, you’re creating content that people can share on social media Twitter, LinkedIn, Facebook, Pinterest which helps expose your business to a new audience that may not yet know you. Blog content also helps maintain your social media presence. Instead of always asking your social media manager to create brand new social media content or creating that content yourself your blog can serve as a content repository. You boost your social reach with blog content and drive new website visitors to your blog through your social channels.

Helps To convert traffic into leads

You’re getting some traffic to your website through your blog, you have an opportunity to convert that traffic into potential customers. Just like every blog post you write is another indexed page, every post is a new opportunity to generate new leads. These calls to action often lead to things like free ebooks, whitepapers, fact sheets, webinars, trials, or basically any content that someone would be willing to trade their information for. To make it clear to anyone unfamiliar with how traffic-to-lead conversions work, it’s as simple.

A visitor comes to the website

The visitor clicks on the call to action and is taken to a landing page that contains a form in which they must fill in their information. The visitor fills out the form, submits the information and receives a free offer. This is how you turn traffic to your website into leads for your sales team. Inbound Marketing Blogging Strategy. If you have a solid online presence, you will have a significant competitive advantage in the job market. Many companies are now looking for candidates with strong written communication skills and deep social media skills. A blog is an effective platform to share your ideas and showcase your writing skills.

Conclusion

A blog can help you generate passive income, get more traffic, build an email list, and connect with influencers as long as you stay consistent. A blog also has its pros and cons so be aware of your priorities before blogging.