10 Effective Ways To Measure Your Brand Awareness

Brand Awareness is how acquainted humans are together along with your emblem. It measures how regularly your audience considers your services and products over the ones of your competitors, how regularly your emblem ranks excessive in seek engine results, and the way recognizable you’re advertising and marketing efforts are. Brand recognition is an essential issue of advertising and marketing and may offer perception into the achievement of contemporary promotional efforts.

Measure your brand awareness

Importance

People’s familiarity with your brand, or more specifically with your product or service, is measured using brand awareness.

  • Knowing your brand.
  • Visibility of your product offering.
  • Understanding the characteristics of your brand.

10 ways

Growth in direct traffic

  • A web analytics program shows you the amount of direct traffic coming to your website. Checking the growth of direct traffic over a period of time will give you information about the growth of your brand awareness.
  • The more people remember your brand, the more likely they are to type it directly into the search box.
  • Don’t get carried away by the increase or decrease in relational profit between direct traffic and other traffic. Instead, compare the volume of direct traffic to another time period.

Referral traffic measurement and study

  • Another interesting metric you can study in Analytics is the quantity and quality of referral traffic. Make sure your referral traffic keeps growing, but make sure the traffic is valid and relevant to your site.

Track your earned media value

  • Use social tracking tools to see when, where and how often you’ve been mentioned. By assigning monetary values ​​to mentions and engagements, you’ll also be able to track the return on your branding investment.

Track your share of voice

  • You can track your organic share of voice by analyzing your most important keywords in relation to your main competitors. To track social share of voice, track the total mentions of your mentions and your competitors’ mentions and calculate what percentage of all mentions are going your way – this is your social SOV percentage.

Compare your earned media value to your competition

  • Building brand awareness is always a race to improve yourself, but you also want to beat the competition. Tracking Earned Media Value relative to competitors allows you to focus on other things than tracking your share of voice.
  • Share of voice takes into account metrics like your DA, paid and organic backlinks, and fan base. Earned media value gives you an idea of ​​how your brand is valued, discussed and known without your additional digital marketing.

Track your backlink success

  • Track the amount of backlinks you’ve gotten organically, as well as the backlinks you’ve tried to get as part of your marketing and PR strategy.
  • These two different types of backlinks give you different information. An increase in your organically acquired backlinks means that your content is well-received and valuable, and your website appears to be a reliable place to link to.

Measure social media activities

  • Social media is one of the best channels for increasing brand awareness.
  • Tracking the number of followers on social networks is one of the most direct ways to measure brand awareness: the more followers, the better the brand awareness.
  • Apart from growing your social media follower base, also monitor social media shares, likes and comments. Remember to post frequently useful content with different content types to attract good engagement and increase your social media reach.

Surveys

  • One way to measure awareness of your brand is by surveying and interviewing people. You can have surveys on your website that ask how visitors found you or if they’ve heard of you before.
  • Conduct the survey at regular intervals while maintaining the same target audience and geographic location and you will gain important insights into the growth of your brand awareness.

Search popularity

  • Use the Keyword Tool to search for your brand and your competitor’s brand, as well as some other keywords. This strategy is a great way to measure and track your brand awareness.
  • Most programs only offer the ability to search for a limited period of time, such as three to six months, so save your findings to watch your branded searches increase over a longer period of time.

Employee branding metrics

  • Messages shared by employees typically have higher reach and engagement than corporate messages, but measuring the success of an Employee Advocacy program can be tricky.

Conclusion

Brand awareness can appear too broad and difficult to assess and carefully build. We’ve created a list of tactics and tools to help you measure brand awareness to reach your goals of measuring brand awareness effectively.