How To Create An Email Marketing Plan That Works?

Email marketing has the ability to nurture leads because it uses a platform that people already rely on regularly. In fact, more than four billion people more than half the world’s population use email regularly. A strategic, tailored approach allows you to do more than just blast emails at your prospects. It allows you to use real-time data to create measurable successes for your brand, learn from past email marketing campaigns and get the most out of your future marketing efforts.

Email marketing plan

How to create an email marketing plan?

Creating an email marketing strategy includes a system for determining how often to send emails, what kind of content to create, and to whom to send them. It is important to go through the process step by step rather than skipping the content creation step.

Establish goals and success metrics

The first step to creating your email marketing plan is to set goals for what you want to achieve with email marketing. Do you want to increase the number of clicks to your website Increase sales. Start by setting one goal for your upcoming email marketing campaigns, you might decide that by the end of the quarter you want to have a higher click-through rate on your emails.

Do your target audience research

The second step to developing your email marketing strategy is to research your target audience. Creating a customer avatar can be an important first step in getting to know your audience.

Review marketing results from the previous year

You’ll want to use the statistics from your year-end marketing report to set goals for the year. If you don’t already have this report, you’ll want to build one. This can be a time-consuming process, but it can help you focus on your most effective email marketing tactics. Your year-end marketing audit can also show where your customers engaged in channels outside of email.

Create a list segmentation

Email list segmentation is an important part of a successful email marketing strategy. This is because not all of your customers have the same needs. consider a company that sells accounting software to medium-sized companies.

Start with important business dates and holidays

Once you’ve reviewed your previous marketing activities, set your goals, and segmented your email list, you’ll be ready to start adding items to your email marketing calendar.

Conclusion

If your email list is stagnant, your results are limited to your current audience. Having a strategy in place for growing your email list helps extend your email marketing reach and helps you achieve success with your programs.