How To Build Your Own Ecommerce Photography Studio?
You are a big box brand or a scaling SMB, if you are an ecommerce retailer, you are in the business of production. Organization is important for any type of workflow, To help you evolve your post-production ecommerce photography process to the industry’s best practices, we’ve gathered everything you need to know to streamline your methods.
5 components of an efficient workflow
Organization
Organization is the first key to maximizing your company’s productivity. In an ideal situation you will have all of your products paired cataloged by color, description, size, associated tags, product name and any other identifying info. This tag should include basic identifying information you cataloged. Many times this info can be found on the packaging from the brand, but you can also create your own unique system. If you sell unique or original products.
Preparation
After you have organized your products and work area, you should prepare your products to be photographed. While you will be able to fix mistakes in post-production processing, advanced editing is time consuming and requires a high level of proficiency with cloning and healing tools, so it is better to fix as much as you can manually before the ecommerce photography shoot.
- Shoes should be wiped and shined.
- Jeans should be pressed.
- The tiniest missing jewel on a necklace should be replaced.
Test shooting
After you have selected your equipment and have built a customized studio workspace, it’s time to set up your first product. Measure and mark the distance from the floor to the top of the shooting surface, the distance from your tripod and camera to the product and even the distance between the lowest part of your camera lens and the floor. This may seem like a waste of time, but it is absolutely necessary if you want to create consistent images for your website.
Shooting
When you have thoroughly measured and documented your studio setup and camera settings, it’s time to begin shooting. One of the most important and helpful things that you can do when photographing your products is to shoot like Photoshop does not exist.
Post-production processing
After you have captured your product images, transferred them to your computer, deleted unwanted images from the catalog, and named and saved the files, you are ready to begin post-production processing to make your images look as professional as possible. Tools like custom order specifications and a quality inspector allow you to get high quality professionally edited product images cheaply, quickly and easily.
Conclusion
The average fashion retailer spends two weeks preparing their products to be sold online, achieve that level of organization, preparation, test shooting, shooting and post-production processing will save you time and money in the short and long term.
Dubai
India
